Objective IV: Elevate the Johns Hopkins SAIS Profile

Elevate the Johns Hopkins SAIS Profile

“In a world where information is instantly available and communications channels continue to proliferate, we must expand outreach within the Johns Hopkins SAIS community and to new audiences. Developing an integrated brand marketing strategy inclusive of all stakeholders will help attract the best students and support the school’s philanthropy goals. Promoting the school’s events, research centers, and institutes, such as the Foreign Policy Institute and the recently established Henry A. Kissinger Center for Global Affairs, will provide an opportunity to target new audiences.”
 

We thought introspectively about our role as educators in the field of international relations.

 

We challenged ourselves to think strategically about raising the profile of the school. This meant doing a deep dive on the role Johns Hopkins SAIS has played in educating future global leaders. It meant understanding how our recent graduates are using their degrees in the professional world. We also wanted to understand what kind of students want to study international relations at the school. We hosted numerous meetings with professors, students, alumni, and staff who regularly engage prospective students in the admissions process and in other outreach. We sought feedback on what prospective students look for in an international affairs school and how Johns Hopkins SAIS was viewed against its competitors. The result led to the production of several new and revamped communication products and tools, including admissions brochures, Facebook and Twitter engagements, and events promotion, that have been very positively received by the Johns Hopkins SAIS community.


We found new ways to connect with the international affairs community and share the expertise of our faculty and experts.


We developed two new email products this year; ‘The Brief an external email sent monthly to the Johns Hopkins SAIS community to highlight relevant/current topics of faculty expertise, and ‘In the News’ an internal email sent to faculty, students and staff 1-2 times per month to highlight faculty experts in the media. We also developed ‘The Recap, a blog designed to further promote world-class events across our three campuses. The blog showcases marquee events through short, digestible summaries, videos, and photos. 
 
We also devoted more time to promoting faculty with targeted journalists and media outlets in order to have their views quoted and featured in major publications and websites. We fielded 132 media requests during 2016. Our faculty and experts were quoted and published in major media outlets this year, including in The New York Times, The Washington Post, Politico, and The Atlantic and also reached millions of television viewers through appearances on shows such as CNN AC360, PBS Newshour, and Fox News.