SAIS Courses

Introduction to Media Relations

This course examines the role of media relations in the public, non-profit and private sectors. We will discuss the importance of developing a positive, pro-active relationship with the media and how to do so. Students will learn the protocol for communicating with traditional print and broadcast outlets and online media and how to develop and maintain a _media list._  Students will also learn the essentials of good news writing, how to compose specific pieces such as news releases, backgrounders and facts sheets, and how to assemble a press kit. The course will also include how to prepare for media interviews and how and when to organize a news conference.  



Course Number
CS307

Term
Washington, D.C.

Campus
Washington, D.C.